Dear social media BFFs, if you use FB & G+ like blog, then don’t get upset when I ‘defriend’ & ‘uncircle’ you. Continue reading
August 1, 2011
by meandean
2 Comments
Category Archives: Conversion Goals
May 17, 2011
by meandean
Comments Off
Bad idea design poster #11 – Canned Content
One of the things myths I’ve heard from attending my share of Word Camp Raleigh events is that template systems are somehow a magic bullet to a successful online marketing campaign. Not that there’s anything wrong with terrific tools such as Thesis, Headway, Genesis, and Builder; nor the premium themes one can purchase for them. Continue reading
March 23, 2011
by meandean
Comments Off
Strategy vs. Tactics and your Social Media Activities
Strategy is the immutable forest. Tactics vary with circumstances, like as do individual trees in the forest. Learn the difference and how it impacts your organization’s social media activities. Continue reading
May 13, 2009
by meandean
2 Comments
Did Twitter just jump the credibility shark with #twitterlied?
Here’s another lesson we can take from Twitters poor handling of their @ replies notification setting problem: don’t tell users that they’re the problem when it is your system that’s sick (e.g.#FixReplies + #TwitterFail vs. #TwitterLied) Continue reading
May 1, 2009
by meandean
18 Comments
weekend open thread: What Heals your Church Website?
I want comments on the following question: what actually heals your church website? Is it using WordPress over Joomla? Is it adding a Twitter widget to your sidebar? Or is it adding more spinning animated gifs of gold lam̩ crosses? I want your input Рso leave a comment. Continue reading
October 10, 2008
by meandean
Comments Off
5 Things Churches and Charities can learn from Google
So how did Google become a verb? Glad you asked … it did so by building an organization around intelligent people who understood how to grow the corporate needs around what the customer wanted. Put in more “Christian” terms, it’s about satisfying one’s self by first serving others.
Continue reading
September 15, 2008
by meandean
3 Comments
5 things we can learn from the SiteMeter debacle
Filed under “If it ain’t broke don’t Fix it,”SiteMeter, a webpage tracking service popular with pundit blogs, was compelled to roll-back a deployment and issue a public apology after they messed-up badly when they deployed new features that inflamed the blogosphere more than the myth that Palin and Obama are the pawns of an upcoming alien abduction to convert both Christians and Muslims to tenents of XENU. The end result were a number of prominent A-list political bloggers voicing dissatisfaction with the new SiteMeter reminiscent of the New Coke disaster of 1985. Continue reading
May 20, 2008
by meandean
4 Comments
5 things we can learn from the office candy machine
I just overheard a useful conversation between two vending machine operators while loading up our office junk food dispenser with a bunch of products that didn’t sell last week. It is if nothing else, an object lesson in contrast to my oft quoted aphorism “solve their problems, don’t tell them yours.” Here are 5 things we can in turn do in contrast to improve the user experience on our church and/or charity websites …