Okay, in a fair fight between search engine inquiries – which <title> tag do you think wins? First Presbyterian Church, Natchitoches, Louisiana – or – New Page 1?
Well of course the full church name, with denomination and location wins, unless for some strange reason you’re seeking spiritual enrichment at the ‘New Page 1′ church then your options are only as limited as the number of church websites who using tools such as FrontPage, don’t bother to modify the page name property before page generation.
Yet another example proving FrontPage doesn’t kill good search engine optimization, people using FrontPage kill the ability for seekers and new residents to find the online presense for churches such as First Presbyterian Church, Natchitoches, Louisiana.
Then again, it probably doesn’t help that said church website is essentially content-less brochureware, whose name and location uses graphics to render text.
So how would I fix this website?
- Start over, enlisting in a free or near-free blogging service such as TypePad, blogSpot, etc …
- Make absolutely certain that the <title> tag reads the name, denomination and location of the church
- Use text to represent text – preferably rendering the church name, denomination and location between <h1> tags
- Meta tags are no longer magic, but the description does show up on Google, so make sure that also matches with content that mentions the words in the <title> and <h1> tags.
- Optimize the images using IrfanView
Lemme know if anyone can think of anything else.