“[Mission statements] should be abolished because every Mission Statement ever written can be summarized in four words — ‘All babies must eat.’” — Vincent Flanders, author of Son of Web Pages that Suck
In considering a review of the web site for the International Gospel Fellowship of East Hartford, CT, one of the first things I noticed about this ‘brochureware‘ was the ubiquitous mission statement on their front page, followed by a statement of their core beliefs. Now this isn’t bad information to put on a church web site. I would however, suggest that this information be put on a sub page.
Generally, you’ve got two kinds of visitors to your site. Members who want information, in which case they’re probably already familiar with this information. Second, and of greater importance are seekers. That is people who are new or visiting to the area, or people experiencing some form of a spiritual crisis, emotional emptiness or physical need.
What I would suggest is providing the obligatory times and places on the front page (perhaps in a toned-down, off-to-the-side-sorta-way), but also something conspicuously placed that reflects your church’s unique personality and purpose. I mean think about it, I’ve never been to an International Gospel Church (IGC), in fact, I didn’t know such an entity existed until today. How does this particular IGC different from the Baptist Church down the street with a similar goal and mission? For matter, how does this church differ from so many others who state a similar mission online?
That’s why on the Redland front page, I list some of the most recent events and happenings. It not only makes search engines happy, it keeps the page dynamic and it gives a first time visitor some clue as to all the fun stuff we have going on.
In other words, while there is doctrine-o-plenty to be found at RBC, there are also smiling faces with warm embraces looking forward to your visit.
See how enticing that last sentence was? Now go, and do likewise.