If one of your New Year’s Resolutions is to read a self-help book then look no further than Al and Laura Ries’ “The 11 Immutable Laws of Internet Branding.”
Yes it is out of print, but you can buy it used – or do what I did, rented it on Audio Cassette for two 2 hour car drives. I didn’t agree with all of it, but there’s lots of useful information and concepts that apply to how and why your church website is an entirely different kettle of fish than your church’s hardcopy newsletter and/or on-air radio ministry.
In the mean time, I’d like to extend a healthy and prosperous 2005 to all of the HYCW cult members (and members to be). May all your pages Google and may all your links optimize to the top.
P.S. it also appears the authors (father and daugther) have put out an updated version entitled “The 22 Immutable Laws of Branding” … I’m linking up the audio version because it’s something you can listen to on and off … over and over again as you drive to work (or church).