An interesting thing happened to me while sitting poolside here at Aqaba, Jordan. I was talking to an individual who works for one of the larger Christian marketing firms. He wants to develop a lay-ministry website for a neighborhood prayer ministry. Like many people I run into via Heal Your Church Website, he’s brilliant within his chosen vocation, and knows which end of the mouse of the computer to speak into, he’s no geek.
Its for these reasons he’s registered a domain and has subscribed to the web-development services offered by Register.com.
I mentioned that perhaps a blog-driven format might suit him better since his site is more current events oriented. Just type the post, no HTML in involved. He shrugged his shoulder and replied “well, I can do that with register.com.”
I didn’t reply. Instead, I just looked out over the beautiful blue waters of the Red Sea and thought that when I get back, I need to think of a way of describing the differences between a turnkey static website management system such as those offered by Register.com and the services one might get from a dynamic publishing system such as TypePad.
And more than explain the differences, explain why one would be better than another depending on the user’s context. Oh yes, and be able to explain it in non-techical geek terms.
How about you, un in to this much? If so, how have you explained it. Leave comments.