Even if you haven’t read the latest writings of Steve Krug, Jakob Nielsen or Luke Wroblewski, it doesn’t take a ‘Rocket Surgeon‘ understand the wisdom the “duck test” which according to the all-knowing Wikipedia asserts:
If it looks like a duck, swims like a duck and quacks like a duck, then it probably is a duck.
Which is why I find myselfÂ a little bit confused when stumbled onto theÂ ‘Jesus Christ Celebriduck Limited Edition Collectible Rubber Duck‘ parodied in the instructional poster below:
Call me old school but as I recall a rubber ducky is, as Ernie of Sesame Street so aptly described in song a “ .. little fella who’s Cute and yellow and chubby …”
Now I know what some of you are thinking “Dean, you dope, the Celebriduck is a collector item thing … of course it doesn’t look like a duck!” …
… kidding aside, I already figured out it’s some niche merchandise marketed who also speak other arcane dialects such as “Beanie Baby” … but that gets to my point!
Using insider jargon-eze is a sure fire way to relegate your website the non-desirable’ SEO’ known as ‘search-engine obscurity.‘
So when it comes to the purpose and personality of your organization, speak clearly and say it plain. Tell visitors precisely what THEY seek in terms THEY understand.
Put another way, by avoiding ‘clique chat‘Â you’ll not only make your site more usable to individuals trying to find what you have to offer, but you’ll also help avoid spending $5k on a Search Engine Optimization (SEO) expert.