On the 11th day of Christmas my webmaster rubbed on me – 11 “Happy Birthday Jesus” tattoos!
Just when you thought I’ve already cited and objectifried the worst in Kristshun Kitsch, the crass world of commercialization, like a good rash, provides the gifts that keep giving.
In this case it’s we’re talking â€œHappy Birthday Jesusâ€ Tattoos. Yes folks, everyone knows your kids will love wearing these faith-based tattoos! Easy to apply and remove, they’re fun to find in Sunday School goody bags and Christmas stockings. So what if you send your children a mixed message later in the year when teaching Leviticus 19:28?
Which brings us to today’s object lesson, 11 blogging mistakes pastors & laypersons should avoid.
Yes, like the overzealous but ignorant Sunday school teacher who means wellÂ rewarding their students with rub-on body markings, so too is sometimes true when an equally well meaning pastor takes over a church blog.
The result is a series of errors that plague most new to blogging, including the following:
- Getting hung up on high-tech instead of compelling content;
- Assuming Google will do all of your siteâ€™s â€˜networkingâ€™ and â€˜advertisingâ€™ for you;
- Shoot-off-mouth first, ask questions later;
- Shotgun topics – too many points (pellets) in one post;
- Anemic headlines that have no zing;
- Ignored or devalued commenters and their input;
- Shotgun categories – not taking control of your niche of expertise;
- Assumed it would be easy;
- An ugly URL that is hard to remember (lest spell)
- poorly constructed excerpts and/or lead paragraphs.
Three things I keep repeating here, and will continue to repeat:
- People donâ€™t read the web, they scan it;
- Aggregators and search engines index and list titles and excerpts (or lead paragraphs where excerpts arenâ€™t present) – write to that;
- We cannot serve two (or more) masters – write to a single topic, if you have more, post more tomorrow.
Bottom line, just it is our job to leave a mark on the World, not to be marked by worldlinesses – so too it’s our job to leave our mark online with our writing, rather than merely splatter senseless, non compelling markup just so you’re different like everyone else.