Strategy is the immutable forest. Tactics vary with circumstances, like as do individual trees in the forest. Learn the difference and how it impacts your organization’s social media activities.
Posts Tagged ‘Conversion Goals’
5 Things Churches and Charities can learn from Google
So how did Google become a verb? Glad you asked … it did so by building an organization around intelligent people who understood how to grow the corporate needs around what the customer wanted. Put in more “Christian” terms, it’s about satisfying one’s self by first serving others.
5 things we can learn from the office candy machine
I just overheard a useful conversation between two vending machine operators while loading up our office junk food dispenser with a bunch of products that didn’t sell last week. It is if nothing else, an object lesson in contrast to my oft quoted aphorism “solve their problems, don’t tell them yours.” Here are 5 things we can in turn do in contrast to improve the user experience on our church and/or charity websites …
Jakob Nielsen: Four Bad Designs and a 403 error to boot!
What could be more ironic than to receive an email from Jakob Nielsen’s Alertbox on the topic of “Bad content, bad links, bad navigation, bad category pages” that links to a page that throws a 403, permission access denied page?-) Fortunately for you, I got screenshots, followed by some commentary on the article once the good folks at UseIt.com realized the error or their ways.
