Heal Your Church WebSite


Teaching, rebuking, correcting & training in righteous web design.

5 tips for blogging sermons effectively

Just publishing your sermon notes to your church’s blog is not enough – not if you want anyone to actually read them. Here are five simple things you can do to make your sermon notes more visible to more readers through more search engines.

Why this is important:

Ah sermons … the holy grail of any church website … not only because they provide church webmasters with a source of dynamic and (hopefully) compelling content, but because the (hopefully) compelling content serves seekers and members alike.

Problem is, many sermons online go unread because they’re posted “as-is” rather than following these five simple steps that will (hopefully) increase their visibility on various search engines – especially Google:

  1. Put your key content on top

    Search engines index by title, so if you have some key words that represent your key points, put them in the title of your post – even if it is slightly different than the title of last Sunday’s sermon.

    Search engines display excerpts after the title – so help your readers out by putting your key points in those first 128 words or so.

  2. Lose the church-speak

    Don’t compel those not familiar with the vernacular of your congregation to have to learn a dialect of ancient Greek just to figure out what you’re saying.

    Likewise, avoid kitschy clichés and internal acronyms – they’re lost on first time visitors.

  3. Focus on what benefits the reader

    Rather than beating the faithful, make sure your titles and excerpts provide a “what’s in it for me” moment – so that the seeker is encourage to read the rest of the sermon, rather than click on over to CNN.
    For example, instead of:

    • title: Seven Deadly Sins
      excerpt: Seven reasons the World is going to hell in a hand basket

    Try:

    • title: The Wisdom of Proverb 6
      excerpt: 7 things you can control to life better now and hereafter.
  4. Write inviting titles

    Write titles that make people hunger for more.
    For example, instead of:

    • This sermon will discuss the fruits of the spirit, how they effect you, and what you should do.

    Try:

    • 9 yummy fruits of the spirit to nourish your walk
  5. Enjoy the art of the subtitle

    For example, instead of simply:

    • Daniel 3:1-30

    Try:

    • Daniel 3: Nebuchadnezzar’s epiphany at the fiery furnace door

Here’s the best part of the above – while I demonstrated changes in titles – I did so without compromising on the content. Same can go for you.

And how will you know if and when you’re effectively re-factoring your sermon titles and excerpts? Simple – begin using tools such as Google’s Analytics to track not only how many visitors hit your site, but what key words they use to get there and how long they stay there when they visit.

Such analysis will quickly provide you with the information you need to gauge just how well you’re doing when you post your sermons online – especially those of you using blogs at inexpensive content management systems for your church and/or charity organization.

4 Comments

  1. Pingback: 10 Things an Effective Church Website can do for You » Heal Your Church WebSite

  2. Pingback: 10 Things an Effective Church Website can do for You | myministrydesign.com

  3. Do you have some website examples?

    We are switching to a wordpress site, and about to start moving the sermon files to individual posts.. great timing!

    the old sermon page is here: http://www.fbcwaynesboro.org/sub/57/

    and new will be here: http://fbcwaynesboro.org/wp/archives/category/sermons

    Thanks!

  4. Pingback: 10 Things an Effective Church Website can do for You | VINTOM