Category: Theology

The Barna Group Reports that “Despite widespread efforts to increase church attendance across the nation, the annual survey of church attendance conducted by The Barna Group shows that one-third of all adults (34%) remain “‘unchurched.’” They go on to say “That proportion has changed little during the past five years. However, because of the nation�s population continuing growth, the number of unchurched adults continues to grow by nearly a million people annually.” (Hat tip to Mundy’s Musings on Christianity.)

Mega Church Muddle

Rowland Croucher, the Director of John Mark Ministries writes:

“But why are evangelical or conservative or charismatic/Pentecostal churches – particularly ‘megachurches’ – holding their own or growing? Simple: musical chairs – ‘church hopping growth’. One survey in the U.S.: ‘more than 80%’ is transfer growth; another in Canada: only 5.5% of church attenders come from an unchurched background.”

While the emphasis on ‘unchurched background’ is mine, the point is clear – the 21st century Church is failing to fulfill the Great Commission, and part of the blame has to do with the Body’s emphasis of style over substance, both from the pulpit and via the HTTP protocol.

Got Milk?

“About this we have much to say, and it is hard to explain, since you have become dull of hearing. For though by this time you ought to be teachers, you need someone to teach you again the basic principles of the oracles of God. You need milk, not solid food, for everyone who lives on milk is unskilled in the word of righteousness, since he is a child. But solid food is for the mature, for those who have their powers of discernment trained by constant practice to distinguish good from evil.” – Hebrews 5:11-14

The warning of the above passage is a warning to the modern day church, mega or otherwise. Consider this snippet from the aforementioned Barna study:

“The belief profile of unchurched Americans veers from mirroring the beliefs of most Americans to differing substantially. The unchurched are similar regarding their contention that Satan is a symbol of evil but not a living entity (67% believe this); that if people are good enough they can earn their way into Heaven (61%); and that Jesus committed sins during His time on earth (51%).”

Then combine that with a past study by the Pew Internet & American Life Project which finds:

“Nearly two-thirds of online Americans use the Internet for faith-related reasons The 64% of Internet users who perform spiritual and religious activities online represent nearly 82 million Americans … The survey provides clear evidence that the majority of the online faithful are there for personal spiritual reasons, including seeking outside their own traditions, but they are also deeply grounded in those traditions …”

In Other Words …

Putting this all together, it is my assertion that the Body has stopped growing because the Church has forgotten a simple tenet of good web design – that is Content is King – both online and in the pews.

Style over Substance

“The internet is a place where absolutely nothing happens. You need to take advantage of that.” – Strong Bad, Email #51.

Just as some argue that part of the problem with getting unbelievers in the door has to do with “Church Growth Movement‘s” wrongly focused on counting heads – I think a large part of the problem with church websites is that they incorrectly focus on either ‘looking good‘ or hit counts.

Not convinced? Let’s go back and take a look at JesusIsLord.com. For all the ‘love notes’ I received over my original review of this site, it still remains as an uninvested talent in the form of a domain name that might as well be hidden in a tin-can on the ground because it remains focused on leading people to Christ – leaving them to their own devices once they’ve prayed the prayer. There is nothing here that answers the tough questions, just a few hyperlinks that ‘hand-off’ a would-be disciple in the fashion of Jack Chick.

Here’s another example from our archives, Montrose Baptist Church Rockville Maryland – who has overcome their ‘under construction‘ issues only to push a home page “Jesus Junked” with fluttering flag animations and a mission statement that might as well be Greek to someone who’s unchurched. Instead, what this particular church needs to do is offer some solid expository to the exploding South American/Hispanic community moving in about their premises. I’m sure that community has specific spirital needs – why not address them with some onlin sermons and or Bible studies?

One other sampling from the great cloud of witlessness that is the church online – the recent spait of angry emails incoming from fans of the ‘McClean’ Bible Church, McLean VA. Among the most irate of emails is the continuing theme that “God doesn’t care if you use Flash ineffectively, so long as you use it sincerely …” To those folks, I suggest they go back and read both the recent Barna report and Pew study.

What This Means for Your Church Website?

Folks, I’ve been commanded by God to chant this mantra until the cows come home (or until I run out of metaphors, whichever comes first). The purpose of your church website design isn’t to look cool, isn’t to get listed as ‘the best church web site’ or the ‘coolest church website’ as indicated by the number of Google queries to this site using those key words:

Rather, the purpose of your church web page design is to convey the Christ that is in your congregation to the World by addressing their needs AND by discipling them with the solid food of the Gospel.

If you do both these things then I can guarantee that you will not have to spend $5k on a Search Engine Optimization (SEO) expert, nor will you have to worry about justifying your church’s online marketing expenditures.

I personally think know from measurable successful personal application of SEO-related study, this is done by getting enough compelling content in the form of upcoming events, ministry explanations and sermons to get them in the door – while others argue in favor of a more ‘Virtual Church.’ Like all good debates, the answer is probably somewhere in between.

In short, if you write it they will come … so get busy!

“Self-service checkout systems have to be flawless. It only takes one bad experience to create an an ex-customer” – Gotcha! The Problems With Self-Service Checkout Systems, Baseline.com

Four bottles of Harris Teeter seltzer, slab-o-jarlesberg lite, some rice-cakes, box-o-ZipLoc, I’m ready to check out and head home for a relaxing Sunday evening … that is until I ran into one of them automated, U-Scan, self-service checkout carousel contraptions. I press the “Start Here” icon on the screen and then obediently swipe my Harris Teeter VIC savings card key fob thingie … I carefully remove a 33.8 oz bottle of sodium-free, caffeine-free mandarin orange seltzer so as not to tip the hand basket … which is too large for the surface provided for me at the convenient self-service checkout robot. I swipe … nothing … nothing … nothing.

Clerk walks up and tells me I need to start over again and swipe my key fob again. I look down the aisles and think I might have a better chance with a human … no luck, only 2 lanes and backed-up by other individuals avoiding an interface with frustration.

Back to a different machine to “Start Here,” card swipe, and then again with the bottle – only now my wife is there to make sure the basket doesn’t teeter off the squirrel-sized perch. Nothing happens. My wife tells me I’m not doing it right, but I look at the scanner and I can see that someone with some sloppy milk has fouled the scanner. A different clerk walks-up, yanks the bottle from my hand and holds it over the scanner – waits two seconds, completely still – two seconds later – beep – he walks away without saying a word – his disdainful body language screaming ‘moron.’

I call over to him “do I have to do this [wait 4 seconds routine] for each item?” He looks at me then looks down at his command and control console ignoring me. So like a good monkey, I also hold a bottle over the scanner in stop-action animation style similarly simulate the clerk’s wordless instructions to successfully get it to beep after another 5 seconds of my life have been wasted due to a dirty scanner.

Having already tried to get the help of the clerk both in word and with a kind wave, I drop the seltzer into the bag – hoping the thump will finally get the clerk’s attention so he’ll at least give me some Windex and a paper towel to do the dirty work myself – after all, it’s not like Harris Teeter isn’t already paying me to do their work. The clerk briefly gives me an admonishing glance then finds something else important to look at.

More slow-motion scanning until I get to the rice cakes. I scan them, put them in the bag and get “please wait for assistance.” To me its clear that the 3.52OZ of the Quaker Rice Snacks didn’t register on the anti-theft scale. Instead, said clerk startlesmy 5-year-old daughter – putting his hands on her shoulders and asks her not to touch the carousel – which she wasn’t doing. An action towards a defenseless member of my family that might have earned said individual a whole new checkout experience had I not been a peaceable man of God.

I take the rice cakes out and place them in the bag with a bit more velocity than usual. That worked!

Now comes the bananas – of course I have to squint at the screen and look for a picture that doesn’t display anything as common as the banana. Instead have to guess “miscellaneous fruit” out of a choice of 5 or 6 other blurry and overcrowded 150 x 75px collages of tropical delicacies with not-so-descript black labels against a dark green background.

Finally the ZipLocs. I’m almost done but what I didn’t see was that as I was scanning the box, my wife was simultaneously removing the bananas into a second bag. Again, “please wait for assistance,” again the clerk walks over with his arms again aimed at my daughter’s shoulders – she cowers towards mommy until I bellow not to touch her and shoot him an expression I haven’t conveyed since riding on the double-G train through the bad parts of Brooklyn at 3 PM some twenty years ago. The young man sulks away, unsure of why I’m upset.

So what has this got to do with Church websites?

Glad you asked, it all boils down to customer-centric, servant-hearted usability. If your church website forces your readers through a similar set of flaming hoops, then you can expect fewer return visits and emptier pews. For just as I’m inclined to take my shopping business across the street, so too may seekers dissatisfied with your online presence take their gifts and talents elsewhere.

For example, in doing some research I found an interesting pattern. Trade magazines tout these self-service checkouts and time-savers, sometimes quoting happy housewives as they breeze through the checkout line at Jeff Gordon speed. Yet when I add the word usability to my search phrase, I find several articles and comments bagging on the coupon belching behemoths, along with one post by a clerk whose job it is to “monitor four simultaneous transactions, handling problems, making change, monitoring security, teaching the newbies, helping the eternally clueless …”

Hmmm … so that’s how they perceive me? Perhaps that’s why Harris Teeter has at least for the duration of our transaction hired me, an experienced and hopefully better-paid systems analyst/usability expert to do their job? But I digress. Point #1, don’t treat your users like idiots. They’re usually better trained, better educated and have more of a clue than you think – but even if they’re not, they’re still the ones who put the money in your paycheck … or collection plate.

Along those same lines – work to solve the customer’s problems – don’t tell them yours. The HT clerk had no business touching, my daughter let alone accuse her of something she didn’t do. His job was to facilitate my shopping experience, not make me feel like a moron nor my daughter feel like she was a ‘bad girl.’ Train the people who maintain your church website that the customer comes first – or at least remind them that machines were made to be the servants of men and not the other way around.

Third, keep your equipment (and systems) maintained, clean and in good working order. Yes, I know the real reason we have self-service checkouts is because the one time cost of $24k + 4k in annual maintenance is still cheaper than hiring someone at $10/hour … it also cuts down drastically on theft, however there is no excuse for not keeping these machines working in top shape. I don’t mean to cry over spilt milk, but many, if not all of my frustrations could have been averted with some basic period maintenance. At least put a timer on the software that bugs the clerk to check the scanner after several consecutive failed – or overly long scan attempts.

Fourth, spend some money on usability testing. I didn’t even get into the screens, but there are several stupid ‘Split-Focus‘ things like “Yes/No” buttons top-to-bottom that asks if you have any under my shopping cart, immediately followed by “Yes/No” buttons left-to-right asking if I have any coupons, followed by a matrix of colored buttons representing about 12 different payment types. Be consistent, in color, in fonts, in layout and in verbage. Similarly, do some other smart things like not asking me to press “Start Here” and then scan my card. Initiate a shopping transaction as soon as I scan my card. Likewise, after about 7 or 8 times, learn my language preference and default to it.

I could go on along these lines, but I found several other articles that describe the usability issues in far better detail than I have time or space. For example, check out the experience of a usability expert over at ElectronicInk.com who evoked an AMEN out of me when he/she wrote:

“The other day, I had to pick up a few items from the grocery. I was with my 4-year old son, I was in a rush and I thought that I would save a few minutes by using the new computerized self-service check out lines. The experience was nothing like I expected it to be…

…I have enough stress in my life without being made to feel stupid at the checkout line in a grocery store!”

Of course my favorite find was the following snarky comment on the topic at the “Ravings of an Intermittent Fool:”

“I have not used – and WILL not use – a self-checkout aisle, until the stores provide me some sort of incentive (say a 10-15% discount on my entire purchase). My reasoning is that they are making ME do the job of the cashier, but they are still charging the same price as if they were paying a cashier. Until they spread the savings around, I will stubbornly stand in line to have my purchases rung up by a store employee.”

Here are some other interesting articles on the topic:

• 37 Signals – Self-Serve Confusion
• Don’t make me think – yet – Signal vs. Noise
• Jim Carson – Home Depot’s Self-Checkout Doesn’t Work
• I smell a design opportunity – SmallBear.org
• A Whole Lotta Nothing – Angry old man
• Thrashing Through Cyberspace – Home Depot Sucks (yes, I know this last one is redundant)

How about you? Like’m, hate’m, think they’re poorly designed? And would someone please tell me why these machines don’t use the hot-babe voice that came equipped with the computer on the Star Ship Enterprise (yes, I know, shopper demographics .. )?

With any automated system, mistakes are bound to happen. Sometimes it is the end user’s fault. Many times it is a bug in the program, a server glitch or someone spilling a Pepsi on the keyboard. The point is simple; you need to anticipate that at some time, someone is going to make a mistake using your church’s website. The question is how does your response reflect your church’s purpose and personality? Being a little proactive may be the difference between a return visitor and someone never gracing the door of your institution ever again.

Case in point, last night Ikea had $350 of my dollars in their hands, but because of a faulty information infrastructure, a lack of contingencies and a queue system that enslaves the customer to the needs of the merchant, they let it slip through their fingers. Here is what happened:

Yesterday, my wife and I make the 40-minute trek from Rockville to the Ikea in College Park Maryland. No small feat as we are bringing along a sweet, but typical 4 year old. We took the pickup truck, which isn’t as comfortable as the Honda Accord, but then again, you can’t pack a computer desk and side unit in the trunk of the latter.

So we get there, I take the kid to the play area; my wife begins to hunt for the furniture she saw online. I wait 15 minutes with my anxious daughter because the play area staff is short handed.

Finally, my daughter gets the green light and I try to hail my wife on our two-way radios. One problem, my wife put it down for a second to measure a desk. She turns around, the radio is gone, and some well-intended staff saw it and took it to the lost and found. I admire that to a degree; I would admire it a bit more had the employee first asked anyone within sight of the radio if they had misplaced such an item.

I lose 15 minutes trying to find my wife, who has to track down the lost and found to recover the radio to find me.

We get to the office furniture area, we look at alternate models, we decide on the ‘Galant Desk Combination Left‘, but it isn’t a “self shop” item. We get the attention of a very helpful staff person named Condi. She walks us over to a terminal, prints out a paper and instructs to get our self-shop items and then present the paper while we’re ready to purchase.

It takes 5 minutes to walk the maze from the office area to the self-shop area. There we get a CPU/printer cart to go with my wife’s desk, I get a “Jerker” table.

The wait in line at the register wasn’t nearly as long as it was on a previous visit, so I didn’t mind my wife had to walk down to the pickup line while I brought the truck around. I park the truck and wait. Time is running out, my daughter’s allotted time in the play area. I leave the truck in the loading area; my wife can see it … she’s still waiting.

I get in line to wait for my daughter. I get my daughter. I return my daughter to her mother who turns to me and points to a cart that has everything for the ‘Galant‘ desk unit … except the desktop. Looking up from the cart full of table legs, a ‘half round’ and frame, I ask the clerk where the desktop is. He non-chalantly informs us that they must be out stock because they couldn’t find it.

Now let’s stop here for a minute. First, when Condi pulled the item up on screen, she should have had a bright red flag on her machine tell her the unit was out of stock … yellow if there was only one or two left; at which point she could have called down to the warehouse to confirm the piece in stock, and hold it while removing it from the system. The system should have refused to print the order unless the out of stock unit was removed from the list of the purchase. Second, up on printing page, a message should have been sent to the warehouse to hold that unit … in fact, the entire request should have arrived at the shipping area before we did.

With that in mind, I inform them that I’m not going to by any of the parts of the desk unless there is a desktop. What is the sense in that? Especially since we were never informed when the desktop would be back in stock … if ever.

Let’s stop again, at moment the clerk realized someone had just paid for something that was out of stock, he should have informed the warehouse manager, and the manager should approach the customers; perhaps with free shipping when the unit arrives. If for no other reason because Maryland consumer laws are pretty strict about taking a customer’s money for unavailable item without prior agreement of the consumer. Instead, he points to the refund area, in which we must pick a number … 580, while the current number is 574.

We wait another 15 minutes, we get a pretty jovial guy who doesn’t mind us asking for a manager … we wait a couple more minutes … he comes back and informs us a warehouse manager will be right up. My wife asks the refund clerk if there is any way we can make sure a mistake hasn’t been made in the warehouse. The refund clerk shakes his head no.

Myself, having worked on a large POS/Inventory/Warehouse data systems for the largest Mac vendor to the Federal Government a few years back, I remark how impossible it seems to me that Condi was allowed to print-out a request for an item not in stock. How it is absurd that there aren’t procedures and mechanisms in place to deal with low quantity non-self-serve items. Especially since everyone is bar-coding everything in a day and age of high-speed data replication.

The clerk tries to tell me that it could other persons requested the same unit at the same time. Which was odd, we didn’t see a whole lot of people near looking at the desk, nor near Condi’s station nor loading such units in their trucks and vans. Nor does it explain how the person at the register is allowed to ring-up a sale to the out of stock after scanning the barcode. Though it does indicate to me that this young man’s sales talents are being squandered at the returns desk.

Exasperated, I kvetch to the cheerful young man at the refund counter that I can’t believe the system is so decrepit. He assures me that it is, and then proceeds to say, “I should know, I work with computers.” Hmmm … that must explain why he’s wearing the yellow shirt with the blue Ikea logo on it.

Don’t worry the refund guy was nice enough that I kept that thought to myself. Moreover, I inform him that he’s taken too many items off the purchase, that is, there was a $99 “Jerker” sitting my truck that I did want to take home … and no matter how frustrated, it would be stealing if he didn’t debit my credit.

We pay for the “Jerker” and leave the store; still no warehouse manager in site, my wife is frustrated to the point of tears.

It’s a long story, but I feel much better after writing it. I also hope you’re a bit wiser in understanding the importance of pre-empting mistakes, and when that doesn’t work, giving your users what they need to gracefully recover from mistakes.

For example, what happens when your user types in a URL that doesn’t exist on their page? I personally prefer to give them the name of the attempted page, along with an explanation, a menu/method of navigation and the search form.

So what happens when the user can’t find something on the search form? Have you taken into account they might not know how to enter an effective query? Along with instructions, do you have an “advanced form” which dumbs down some of the options in the forms of additional radio button and/or check box elements?

Have you instructed members of the church office how to respond to errors and inquiries? Do you provide any type of documentation to help the users and/or the church staff circumnavigates the site?

Here’s the point, if you don’t address the potential for “oopsies” on your church’s website, then you are probably insuring that a potential visitor is going to visit some other church after they frustrated with your website and leave forever.

Ikea had $350 in their hand, yet they let it slip through their fingers. Worse, we’re not likely to go back to buy anything else after having to wait in five different lines of 15 minutes each, three of which was to pay for a cash and carry item that was not in stock … or couldn’t be found.

Don’t let the same type of thing happen to your church’s website.

• put systems in place that keep everyone on the same page
• have contigencies to deal with mistakes and/or complaints
• put the needs of the seeker and/or member above that of the system

What a great week. You guys (and gals) have really carried the ball in some excellent discussions of what it takes behind the scenes to get and keep the content on your church website current and compelling. As you can see, I just sat back and took it all in … which is good because it was the last comment by Ken at Apex Community Church that got me thinking when he wrote:

This reminded of the Apostle Paul mentioned in his first letter to the Corinthians when dealing with the issue of order with regards to the public use of Spiritual Gifts, in which the man from Tarsus writes:

With that in mind, what approach then should we take to publishing content online? Should we as webservants become the singular conduit for getting information online, thereby creating a bottle-neck from a single point of view? Or should we open the gates wide and allow anyone to post anything on any topic without regards to the purpose and personality of the church?

Yes, I realized I just cited the radical extremes, but in showing them, I’m hoping we can all figure out some middle ground. For example, do we offer forums for prayer requests? If so, do we moderate them so we don’t have people dominating it with requests for their kitten with the sniffles? Similarly, I mentioned getting staff involved, but not all staff is all things to all people … or websites. Is it wise to cut them loose, or worse, let some post their own content why denying others?

Again, I’d be very interested in your responses. Oh yeah, and about that. They’ve all been sooooo good I suspect this weekend I’m going to pick and summarize some in some sort of post so you can discuss these on your own blogs as I think the more we talk about it, the wiser we become as a Body online.

Thanks again for all the intelligent, thoughtful and respectful debate. You make running HYCW such a joy!

“[Mission statements] should be abolished because every Mission Statement ever written can be summarized in four words — ‘All babies must eat.’” — Vincent Flanders, author of Son of Web Pages that Suck

In considering a review of the web site for the International Gospel Fellowship of East Hartford, CT, one of the first things I noticed about this ‘brochureware‘ was the ubiquitous mission statement on their front page, followed by a statement of their core beliefs. Now this isn’t bad information to put on a church web site. I would however, suggest that this information be put on a sub page.

Generally, you’ve got two kinds of visitors to your site. Members who want information, in which case they’re probably already familiar with this information. Second, and of greater importance are seekers. That is people who are new or visiting to the area, or people experiencing some form of a spiritual crisis, emotional emptiness or physical need.

What I would suggest is providing the obligatory times and places on the front page (perhaps in a toned-down, off-to-the-side-sorta-way), but also something conspicuously placed that reflects your church’s unique personality and purpose. I mean think about it, I’ve never been to an International Gospel Church (IGC), in fact, I didn’t know such an entity existed until today. How does this particular IGC different from the Baptist Church down the street with a similar goal and mission? For matter, how does this church differ from so many others who state a similar mission online?

That’s why on the Redland front page, I list some of the most recent events and happenings. It not only makes search engines happy, it keeps the page dynamic and it gives a first time visitor some clue as to all the fun stuff we have going on.

In other words, while there is doctrine-o-plenty to be found at RBC, there are also smiling faces with warm embraces looking forward to your visit.

See how enticing that last sentence was? Now go, and do likewise.

I wanted to wait until now to talk about the “big blackout of ’03” so that anyone was left offline wouldn’t also be left in the dark when it comes to talk about having an effective contingency plan.

From my logs, I know issues such as using crontab to schedule ‘automagic’ backups of your database are popular. And that’s good, but that’s only a first step to making sure you don’t find yourself on your hands and knees feeling about for your archive CD when disaster strikes.

So, with the recent power outage still looming like a dark spot on our memory, I think it is a good time to offer the following axiom “a Failure to Plan is a Plan to Fail …”

As I said, we’ve discussed backups more than once. We even recently went into gory detail on using Linux to get your crashed/infected Windows system back online. But at the end of each of these posts is always a sermonette to plan ahead, to map out contingencies, and to practice, practice, practice.

First, a fun analogy. I used to sing opera … professionally. More than once, something would go wrong. A seam on a costume would give out. Someone onstage would feint because of the heat of the lights, or perhaps trip and break their nose exiting stage left. Or worse, some smarmy brass player in the orchestra pit would spike the water in a prop bottle from which your character was to drink.

The point is, in those productions where we practiced, practiced and then practiced some more, such incidents were mere annoyances we now wax nostalgically about with our friends at parties. In those few productions I involved myself where rehearsal was a dirty word, such occurrences were literal showstoppers we’ve blotted out from our memory as far as the east is from the west.

Put another way, you can CRONTAB all the MYSQL backups you want, but without knowing how to restore the data, the backup is useless. Similarly, if the backup is still sitting there on the same hard disk and/or computer system of your failed website, then you’re only remaining option is going to be feeling you way about a dark room as you seek a place to pray.

That said, I know first hand that disaster recovery is a comprehensive discipline unto itself. One need not go any further than FEMA’s “Emergency Management Guide For Business & Industry.” A document you might want to share with the office manager for your church or charity.

And the since object here is to get you to actually do something about not losing all the data on your church web site … and with copious apologies to real disaster recovery plans and the specialists who produce them … here is a short, very short, not-even-close-to-definitive list of bullet points you need to consider to protect your charity’s website from going black:

• List people involved in the plan (include phone numbers and addresses)
• Identify the potential risks (software, data, hardware, people)
• Amor-plate the endangered data/systems as much as possible
• Keep Up-to-date backups of your data on a readily accessible medium (e.g. CD)
• Validate backups (check logs of process AND check the data)
• Keep archive of backups off-site (but accessible in an emergency)
• Make arrangements on alternate systems (alternate web hosts and servers or any other hardware/systems required to restore your data)
• Take a weekend or three to practice the plan … then practice some more
• Make sure you’re not the only one who knows the plan or has the data
• Secure and document all isp and webhost and domain name and any other pertinent contract information (your account, passwords, billing, etc)
• Secure and document all internal access information (accounts, passwords, mailing lists)
• Document all of the the points above (especially restoration)
• Keep several copies of the documentation handy in several locations (e.g. distribute to all members of your recovery team)

As I said, this is a mere pittance in light of true disaster recovery. That said, it is up to make sure you have at least taken the above precautions … and from there add more points and detail … for as it is written (with apologies to the inspirational text of Romans 10):

How can they restore the data without knowing how?
And how can they know how without having practiced?
And how can they practice without someone teaching them?
And how can someone teach without documentation?
As it is written, “How beautiful are the webmasters who have planned ahead!”