Even if you haven’t read the latest writings of Steve Krug, Jakob Nielsen or Luke Wroblewski, it doesn’t take a ‘Jesus Christ Rubber Duck’ to understand that church speak and clique-chat only help relegate your site into the realms search engine obscurity.
Posts Tagged ‘church speak’
Bad church web design poster 0004 – Mission Statements (suck)
Programmer guru Joel Spolsky reminds us that usability tests often demonstrate that very few users read the words you put on screen. Couple this the fact that 1-in-3 users are un-churched, and I’d venture to say that Nielsen is right – just about nobody reads nuthin’. Instead like wild animals, they just hunt it, scan it, and categorize it in their pretty little pumpkin heads and move on.
