Heal Your Church WebSite

Teaching, rebuking, correcting & training in righteous web design.

12 Days of Jesus Junk – Day 6 – Jesus Saves Goose Leg Bands

On the 6th day of Christmas my (new) webmaster crimped on me, six goose band leggings …

EBAY - 15 UNIQUE 'JESUS SAVES' GOOSE LEG BANDSI didn’t think it possible to “jump the shark” with a topic as over-the-top as the 12 Days of Christmas crapola … but it appears that our misconception of culture for Christianity has taken us to new heights in coming off like a buncha babbling idiots.

Case in point, a set of ‘unique “Jesus Saves” goose leg bands‘ available on E-Bay for $12.99.

I don’t have a problem with the message, rather I’m having great difficulties in understanding how effective it is to run out to my local reservoir, tackle a wild goose without getting ‘beaked’ and then banding the poor water fowl’s leg with a context-less message is going to be read by individuals falling into one of four categories:

  1. hunters
  2. biologists/conservationists
  3. unsuspecting drivers
  4. unlucky jet pilots

In case you haven’t guessed already, today’s is conversion goals – specifically begging the question:

  • What are you trying to say?
  • What are your goals of what you’re saying?
  • To whom are you saying it?
  • How are you saying it?

For example this past November, before I went to Jordan, I learned a little bit of the Arabic language and customs because I knew my message of peace would fall fallow if I didn’t communicate it within the context of the recipient.

In terms of our object lesson, and forgetting about the unsuspecting driver and/or unlucky jet pilot, how do you suppose someone working on behalf of the Patuxent Wildlife Research Center feels when they run into one of these cryptic, unregistered and untraceable bands? Do they drop to their knees and repent – or do perhaps they say a few choice words about the amateur (and possibly unpermitted) attempt at gaming the game system to advertise?

My point simply being that “how you say it” – especially online – is as important as what you say; and I’m not talking in terms tickling one’s ears with political correctness. Instead, and for example: two websites with essentially the same information, but two entirely different approaches. You decide for yourself which one gets the job done more effectively:

Put another way, you need to decide if your church and/or charity is going to convey a message that allows its recipients to soar like eagles – or present them with a dead goose. The choice is yours.