Heal Your Church WebSite

Teaching, rebuking, correcting & training in righteous web design.

Measure Twice, Cut Once

Before ‘Home Improvement’ became a sit-com, and more recently a reality TV theme (sigh), Norm Abram was reminding us of the carpenter’s aphorism to “Measure Twice, Cut Once.” USPS Mailbox, courtesy off FreeFoto.com This is because once you cut a piece of wood, that’s it. The only way to compensate for a mistake is either through a messy glue and nails process and/or to suffer the expense of purchasing more lumber.

The same is true with email, listservs and the publishing of web content. Once you’ve hit the post or send button, it is about as difficult to retract as putting an envelope inside of a U.S. Mail box. A reality that can lead to very costly mistakes if not caught before you transmit and/or publish – such as the case of the Republican gubernatorial candidate for Montana whom after winning the primary election this past Tuesday, transmitted his concession press release to various news services which read:

“It did not go as we had hoped tonight, but tomorrow is a new day, and we endorse our party’s choice for governor at this time,… You ran a hard race, and we encourage our supporters to back your candidacy in a united effort to defeat Brian Schweitzer. Congratulations and good luck!” – Billings Gazette

Well at least Brown lands on his feet for being gracious, instead of a career killer … like let’s say for giggles: “you scum sucking idiot, you stole the election from me and I’m going to make you pay if it is the last thing I do …” Still, the email mistake could have been avoided had Brown’s staff put some controls on their email machine.

Now I realize that I’m always complaining about user interfaces that frustrate users with an array of nested forms, menus and/or confirmation pop-ups, but here is one situation where I think making a process a bit annoying would have avoided what could have been a painful and costly mistake.

How? Well, I’m sure each of us can think of a something (and if you do, please don’t be shy, leave a comment) for example, why not set up post-election distributions on two different listservs, one if they won, the other if they lost? Or at least configure the listserv or email system so administration confirmation is required before a message is transmitted.

Not all controls require massive amounts of computing power. Why not create a step-by-step script and/or check-list on paper for what to do in which scenario; then rehearse it, including sending email to test accounts? Why not have test destination accounts that receive an important email for proof-reading before the trigger is pulled for real?

The point is to look at your church’s ‘standard operating procedures’ regarding computerized publishing and/or transmissions and see if they have any form of controls, automated or manual, to insure that ONLY the right information gets to the right people at the right time each and every time. If not, then put some in place or suffer the consequences of something with the potential to embarass and/or even divide your church’s congregation.


  1. Interesting story. I think in ALL situations there should be at least 1 proofreader, and all articles should require some sort of approval or validation.

  2. Hehe. Maybe we could send the unneeded emails to Nigeria to compensate for the imbalance of emails due to Nigerian spam.

    When there’s a major sports contest, e.g. the NBA playoffs, they make victory T-shirts for both teams. They sell the shirts for the actual winners, and ship the rest to Africa. Why not do the same with emails?

    Excuse the weirdness. School just got out a few hours ago…