How to (really) embed Google Maps on your church website
Monday, August 27th, 2007 Posted in Conversion Goals, How-To | 5 Comments »I think it is safe to assume that getting people into the pews is a conversion goal most, if not all church websites share. But how are guests going to eat all the donuts and sleep through the ...
Don’t write vague use cases, write concrete, specific use cases
Friday, July 20th, 2007 Posted in Conversion Goals, How-To | 5 Comments »There's more to testing your rockin' church website than making sure your slick-new AJAX supported features deprecate for older browsers and mobile devices. Your testing should also insure that your cool church web site succeeds in encouraging and facilitating visitors ...
Jakob Nielsen: written articles v. blog postings
Tuesday, July 10th, 2007 Posted in Conversion Goals, Reading Room, Theology | No Comments »Usability expert Jakob Nielsen betrays his 1997 post entitled 'how people read the web' with his most recent article entitled 'Write Articles, Not Blog Postings.' That is, instead offering scannable content to a community of aggregators, the good Doctor suggests ...
What to do when your homepage becomes an splash page
Thursday, July 5th, 2007 Posted in Conversion Goals, Theology | 8 Comments »What does it profit your church or charity's website to have the most beautiful web pages ever designed if it doesn't convince people to visit your church, engage in your ministries, or at least inquire for more information? Today I ...
Conversion Goals part ‘Duex’ - 1st impressions count!
Wednesday, June 13th, 2007 Posted in Conversion Goals, Reading Room, Theology | 2 Comments »“It is vitally important that the first contact someone has with our church is a positive one. Andy Stanley says it this way, “Your sermon starts in the parking lot.” As more and more people begin their search for a ...
Coolness does not equal conversion
Monday, June 4th, 2007 Posted in Conversion Goals, Theology | 1 Comment »Wow, this commuter plane to JFK is freezing cold - as are attitudes by some church web masters to the needs of their congregation ... and staff. What am I talking about? Usability and utility. I get quite a bit of search ...
