About a month ago, I laughed out loud when I read the Business Insider article entitled ‘Somebody Bought The Domain Name For Guy Fieri’s Restaurant And Put Up A Ridiculous Fake Menu …’ My favorite menu item being the ‘Panamania!’ whose description reads:
“Deep frieds sname with a printed out picture of David Lee Roth stabled on it and a sparkler sticking out of eacy eye. Served with a side of Bud Light you have to wring out of a Hawaiian shirt.”
After the initial chuckle, I began to wonder how often this actually occurs on a local level? After all, it wouldn’t take much for an individual upset with a nearby church or charity to buy a similar sounding domain name to put up a parody page.
I can see it out, under “Children’s Ministry” would include a paragraph might read “Make sure to pick-up your child within 10 minutes of the Service’s conclusion, or they will be treated to a double espresso and a free puppy.”
And given the ease in which ‘photoshop’ can be applied these days, I could see the chair of a particular charity seated in a $400,000 Lamborghini Aventador.
My point simply is this, when considering domain names for your organization’s website, or microsites for initiatives therein, why not consider buying some of the alternative domain names someone might use during a guess or a search for said site?
Most domain registrars offer tools for such alternatives, along with the ability to redirect them to the actual site.
Now pardon me while I gulp down ‘The Blitzmas Beast’ before local authorities ‘Bloomberg’ it out of existence.