The misguided notion that somehow more is always better.
- Main Entry: Feature Creep
- Pronunciation: \ˈfē-chər ˈkrēp\
- Function: intransitive verb
- Etymology: Middle English feture crepen, from the act of over-building something
- Date: July 24, 2009
Remember folks, flee from temptation to ‘gizmo’ up your site.

The misguided notion that somehow more is always better.
Instead, focus on workflow – that is the things your users want/need to do/learn from visiting your website.
Yup. I’m sure I’ve been guilty of this one. I just love gadgets.