Now that the new Twitter user interface (UI) has had a few days to shake itself out, here are 5 things I think the webmasters of church and charity websites might learn from Twitter’s simple, yet effective changes:
- Top tabs to the right – this allows for more room for reading tweets “above the fold.” An approach to consider when someone tries to convince you to take up the first 800×600 pixels with a Flash animation of your congregation.
- Ajax to reduce refresh – meaning, they’ve employed Ajax so the whole page doesn’t reload when you hit the “Home” or “@Replies” tab. A good use of this technology that could also be used to speed up the load of sub-pages or category pages on your own site.
- Less Clutter – through better use of character and line spacing and logo and update resizing. Meaning, while I don’t like the mini-mystery meat approach to their icons, I do think the more effective use of whitespace is something all church websites should consider to make their noisy sites a bit more readable.
- Clarity in clicking – by removing the “Archvive tab” Twitter has removed a link that effectively did the same thing as the profile page. Removing multiple links that lead to the same place is always a good thing as it will reduce user confusion on your own sites as well.
- Marketing Change – Twitter also takes advantage of a nice little annoucement box they’ve implemented that is short-n-sweet yet highly effective. Likewise, rather than taking up one’s entire page with upcoming annoucements, keep such information conspicious but brief, linking to pages of gory details for those who want to know the rest of the story.
BTW, of course you can follow me on Twitter at: http://twitter.com/deanpeters – glad you asked.