First thing I’d change is the domain name from “http://bn66.com/churches/baptist.html” to something like ‘BaptistChurchWebSites.info’ (since .com is already taken).This not only makes the Internet location a bit more memorable, but also lends a bit of legitimacy and/or professionalism to the site.
Fix the description meta tag
I know I’ve joked more than once that “religion is a ‘chruch’” – but only to point out faulty title tags, descriptions and what-not.In this case, it is the ‘description meta tag’ which is important for two reasons:
- search engines often include descriptions as part of their indexing formula
- search engines often display the descriptions as part of their return results
Eliminate the broken images
I noted in a couple of spots, broken images – conveying a sense of neglect the same way associates broken windows on a house with a ghetto.
Lose the “Heaven’s Gate” outer-space theme on subpages
While the main page refrains from camouflaging the text with a plain, solid, contrasting background – the sub pages listing the various sites are a bit tougher to read, as the small white text gets lost on the starry background.A background which in terms of themes is also a bit reminiscent of the out-of-this-world theme offered by the now departed Heaven’s Gate cult.Meaning, it’s probably not a good idea to offer a theme that reminds people of Koolaide drinking kooks.
Use a real directory application
There are a number of site directory applications available for low or no cost. And considering the extent of the existing site’s data – could recoup said costs, along with the cost of purchasing a domain, a better server, etc… through some effective but unobtrusive ad placement.Here are some places to start looking:
That’s it. Your mileage may vary. If so, drop a comment – in love – on how this para-church listing of independent baptist church websites can improve.