I think it is safe to assume that getting people into the pews is a conversion goal most, if not all church websites share. But how are guests going to eat all the donuts and sleep through the sermons if they canâ€™t figure out how to get there? One sure way to kill off the â€˜it was hard to findâ€™ excuse is embedding Google Maps on the directions page of your church website. Especially now as Google claims to have made embedding as easy a 1-2-3; though I personally think it takes about 10 real-world steps.
- Step 1:
- Goto maps.google.com (phew, that was easy!-).
- Step 2:
- Login to a gmail account. Yeah, note that even though youâ€™ve added Google aps to your churchâ€™s domain, youâ€™ll still need a gmail account. Hopefully one that reflects the name of your church will get it done. Note to Google, how about adding maps to the aps? Please?
- Step 3:
- Now, enter in the address of your church and charity. An alternative is to enter the latitude and/or longitude (uber-geeks please take notem, that would be â€˜38Â°53â€²55.55â€³N 77Â° 2â€²11.96â€³Wâ€™ in the case of my example).
- Step 4:
- Click on the â€œSave to My Mapsâ€ and either save to and/or create a new maps page for your organization.
- Note: youâ€™ll be entering 2 bits of info, the overall â€œMap Pageâ€ and the individual marker/location. Youâ€™ll want this so you can add other addresses markers as needed, like to an off-campus outing, picnics in the park, site of new super-deluxe mega-church construction project, etc â€¦
- Step 5:
- Modify the description of your marker, taking advantage of the fact that you can enter hyperlinks – like to the rest of your church web site.
- Step 6:
- Click on the â€œLink to this pageâ€ link.
- Step 7:
- Copy the stuff in the second form text field entitled â€œPaste HTML to embed in websiteâ€ â€¦ donâ€™t be afraid to resize the map by clicking on the â€˜Customize and preview embedded mapâ€™ link – especially to make the map tall than wide to better accommodate your ‘step 5′ annotations.
- Step 8:
- Encapsulate the code in a division of your choosing for later CSS control, then either save it to an individual file that youâ€™ll include in other pages, and/or paste it into your directions page – NOT YOUR CHURCHâ€™s FRONT PAGE.
- Also, WordPress users, I might suggest using a plug-in as the editor breaks badly when embedding such iframes – unless you disable the visual editor via your user profile.
- Step 9:
- Test the map from as many different browsers as possible.
- Step 10:
- Collect metrics to see how effective this all is.
Thatâ€™s it. And heading my advice in step 8 – you can see an example of it on my website over on a separate ‘direction example‘ page I created for this mad experiment.
Your mileage will obviously vary, so leave a comment and lemme know how it goes.
In the meantime, some additional bloggery on the topic: