Item numero uno – lose the kitchy animated gif
Trust me when I say, it does not convey the intended message.
If anything, it sets the tone for the rest of the site – a tone that rings â€œparodyâ€ to the majority of visitors.
Item deux – cut down the excessive verbiage
Iâ€™m not a big fan of having mission statements on the front page, mostly because the mission of the Church is already well defined in Scripture – to the point that most non-believers even know what it is.
Instead, Iâ€™d whittle-down the wordiness to just enough content to be compelling and eye-catching, for example, Iâ€™d lead off with:
â€œJesus walked and talked with prostitutes, thieves, murderers, devils, and pretty much all other types of people â€¦â€
Third Thingie – things like the bullet lists, keep them readable
When you make all your points in a bullet point list bold, red, of a different font and all centered you not only MAKE IT SOUND LIKE YOUâ€™RE YELLING ALL THE TIME â€¦
â€¦ but you fatigue the readerâ€™s eyes. Be kind, let the compelling content do the heavy lifting instead of gimmicks with gratuitous coloring and centering.
Fourth Quarter – lose graphics that represent text
Again, just as sure as Jesus is Lord, content is king – so donâ€™t disrespect the latter by representing what could just as easily be text with graphics.
Mostly because search engines love yummy text – whereas your graphics are essentially hiding the light of the message under a basket.
Fifth Element – get a blog
Seriously, this site should use a blog as a poor-manâ€™s content management system.
Itâ€™d look more professional with 1/10th the effort – and would help Reverend Bo with the syndication of his podcasts.
Again, Iâ€™ve got nothing wrong with the message these good folks are trying to convey â€¦
â€¦ just an issue of incredibly ineffective delivery both in terms of web usability and I would think back-office operation and site maintenance.
If there are others of you out there who have other advice – offer it as a comment – in love.