Heal Your Church WebSite

Teaching, rebuking, correcting & training in righteous web design.

Know the code – SuperKids, Crummy Meta Tags

They say Frontpage Doesn’t kill church websites – people do. I think today’s web site may be an example to the contrary.

As you know, stinko title tags equate to stinko search engine optimization and visibility. Case in point: The “SuperKidz” at the web page of the Victory Christian Faith Center.

image of stinko titles at the Children's program at Victory Christian Faith Center web page

Not that everyone walking up to Google immediately thinks “SuperKidz” when they’re searching for a local church web site that describes programs for their children (hint, hint, ditch the clever church-speak) – but even if someone somehow was able to manage to get this page on it’s search engine listing, what they’d see as the title would be:
<html xmlns:v=”urn:schemas-microsoft-com:vml” xmlns:o=”urn:schemas-microsoft-com:office:office” xmlns=”http://www.w3.org/TR/REC-html40″>

A title that appeals probably only to those parents trying to raise a little geek to “home school” while said parent “works from home” (hint, hint)!

Either way, a title tag that states “Children’s program at Victory Christian Faith Center” would probably be a bit more descriptive for those wandering in the search engine wildernes for a church home for both themselves and the kiddies!

Not depending on Web 1.0 technologies such as FrontPage to manage your title tags may be the first step in such healings!


  1. Although I use Dreamweaver 8 currently, I have used several other web page editors, including FrontPage 98, 2000, and 2003. None automatically inserted the garbage title tag that this church site shows.

    The problem with the TITLE tag appears to be a copy-and-paste error by the author. The author has two HEAD and two TITLE start tags and only one ending tag for each. It’s pretty sloppy to not notice the title and correct it by removing the unwisely pasted “extra” code at the top.

  2. Hey there CBrulee – excellent analysis – Thanks for sharing it as it provides an even more compelling reason to “know the code!”

    Good stuff (so is your blog !-)