How much is your church web site built around dogma and/or polity
rather then the online patterns and practices of your congregants?
You’ve secured your church website against outside changes introduced
by outlaws sneaking in the back door, and that’s good, but guess what?
Your work is not done! Not so long as you haven’t taken into
consideration the battering ram named ‘disruptive technologies’
slamming through the front door.
The WikiPedia describes this rude guest as follows:
“A disruptive technology or disruptive innovation is a technological
innovation, product, or service that eventually overturns the existing
dominant technology or product in the market.”
What am I talking about? There are quickly emerging online social
behaviors that are inspiring a host of disruptive technologies that
can and will render your current church’s approach to the web invalid
What am I talking about? MySpace, Google, BlackBerrys and other
commercial responses to a world that is socially networking at a
global level 24×7, in an online space that is increasingly subject to
localization and personalization and omnipresent access.
What am I talking about? If you are still asking this question after
the above dissertation then it could be that your church’s web
presence is in big trouble.
What am I talking about? Up until the mid-20th century churches didn’t
have parking lots. Now they do because churches realized that if they
didn’t accomodate the travel practices radically changed through the
disruptive technology of the production-line automobile.
In the same way, how aware are you of the emerging online patterns and
practices of your congregants and seeker?
And for those of you whom have built such an awareness – what have you
done to leverage and infuse these disruptive innovations into your
church or charity’s approach to the Web?
Remember, those who fail to plan … plan to fail.