A philosopher asks: “If your homepage’s embedded Flash animation failed to load, would anyone notice?”
My thought is: “Probably not since since the webmaster didn’t include alternative content for Flash-impaired browsers – like those used by search engines.”
Below is a screen snippet from the home page of the Brookwood Baptist Church, Birmingham, AL 35223. You’ll note four numbers in red, those are mine. They enumerate items I’d try to heal if only given 30 minutes, a text editor and a compass:
- No alternative content for Flash-impaired browsers and search engines.
- As acronyms go ‘BBC‘ is a well known trademark for purveyors of PBS-like content. I think ‘Info Links’ or ‘Information Links’ might do just as well.
- Flash layer hides drop-down menu on my Firefox/Mozilla browser.
- Church-speak mission statement instead of compelling content (e.g. titles of recent sermons, upcoming events, etc…)
One other item that needs addressing on this site, the title bar. Sure “Welcome to the blah-blah-blah web site” is friendly – but since search engines index your church’s web site on the title, and since most individuals search for churches by denomination, location and with the advent of Google maps, zip code – Brookwood Baptist might be better off using the title of this article … minus the phrase “Half Flashed – “.
Because the content on this particular website is organized better than many and because – and because there is alot of it – I think getting these five issues squared away would be enough to significantly increase this site’s user accessibility and search-engine visibility.
What about you, what five things would you heal in a hurry? Leave a comment – in love.