One thing you’ll notice in many of my critiques is advice on how to improve a church website’s search engine visibility. While the following list is by no means a magic enumeration that if followed will guarantee you a great Google rank – not doing them is sure to put your website on the bottom of the heap.
When possible, I’ve provided hyperlinks to posts and article on this and/or other sites that will help you figure out how to keep from backsliding into the abyss of search engine invisibility.
- You shall have no text other than your church’s name, denomination, city and state correctly spelled in between the <title> tags of your church’s home page.
- You shall not make for your self webpage description and keywords meta tags that contain key words that are not related to your church’s ministries, purpose and personality.
- You shall have no text other than your church’s name, denomination, city and state correctly spelled in between the <h1> tag in the header of your church’s home page – even if you are using some form of CSS text/image replacement.
- Remember to keep your page content compelling, relevant and up-to-date.
- Honor your reciprocal links, even if you do it on a page other than your home page.
- You shall not create crufty URIs.
- You shall not word-stuff.
- You shall not forget to include content in the title arguments of your hyperlinks and the alt arguments of your image tags.
- You shall not kill well indexed pages.
- You shall not covet your neighbors search engine placement; you shall not covet their meta tags; you shall not covet their title tags; you shall not covet their heading tags nor their content.
I promise to bring down from the mountain a much heftier article in the near future (most of it is already written), but its late and I’ve got some other mad-scientist fun to finish before the evening it out.
As with all lists, none of the above is written in stone … that said, if you’ve got an item or a related link to add … leave a comment.