My user’s gonna leave me
I’m too sexy to be searched too sexy to be browsed
So sexy it con-fu-ses me
And I’m too sexy for my code too sexy for my code
HTML and CSS
And I’m too sexy for you to browse
Too sexy for you to search
Note the way I’m disco dancing
With apologies to Right Said Fred, I was reminded of this one hit wonder last night after visiting the temporary website for the Grace Christian and Missionary Alliance Church of Cleveland Ohio.
A bit too Slick
As far as “Under Construction” sites, this is by far the most clever and entertaining I’ve seen … it is also the most confusing.
When I type in the URL of a church website, or click on a hyperlink to a church website via a search engine, I want something that gives me a clear indication that I’m looking at a church website … not something that makes me stare in bewilderment and ask: “how the heck did I get to MapQuest?”
A bit more Modest
First, kudos to the people at Grace C&MA for getting permission from MapQuest to use their logo. Second, just so long as the new church website actually launches on July 11, I think this is a fun way to generate some short-term excitement
- I would have tried to create a banner/logo similar to MapQuest’s, only it would read “Grace C&MA” so users quickly realize this is a spoof and that they didn’t enter the wrong URL. I’d also make it a clickable means of getting back to the home page;
- I would add some temporary content under the navigation bubbles to the right of the banner/logo. They are after all yummy little donuts inviting you to bite into more information … don’t antagonize and confuse the user by putting a plastic treat next to their coffee;
- Thank you to the Grace C&MA webmasters for providing an alternative graphic for the Flash-impaired. Now please have it read that the new site will appear on July 11th just as the Flash animation does. Oh, and add some ALTernate text to the alternate image while you’re at it;
- Change ‘Find It’ to ‘Visit 1 of our 2 Locations’. Just like the rest of this site, don’t make the user have to think.
One other thing that I’d put under the “it might be nice” category is a link to a double opt-in listserv that would email people once the new site is online. I classify this as a “maybe” because I’m not certain it would generate enough responses to warrant the effort.
Listserv aside, I am certain that with the four changes enumerated above, the Grace C&MA church website could continue to use this fun little place holder without confusing first time visitors. I suspect that they might also benefit from a slightly better search engine rankings via the compelling content added under the navigation bubbles.
How about you guys and gals? What are you thoughts on this bit-too-clever “Under Construction” interface?