“Content is King.” I remember the first time I read those words. They were boldly eblazed across from a picture of Vincent Flanders and Mike Willis doing their best Elvis impersonations.
Between the sequins and silliness was a serious message: the majority of the people who use the Internet are purpose driven. That is, they aren’t generally looking to be entertained or wowed. Instead, study after study shows they have problems, questions, needs and/or desires that hopefully your site … or at least the persons and institution represented by the site … meet.
Of course, to you regular readers, this is nothing new. So I as a bit taken-aback when I received the following comment:
How do I put this in a manner that is “teaches” and “encourages? Perhaps the “pulling the bandaid off fast” approach would be the best in this case … so here goes:
While Jesus demonstrated an amazing ability to alter HOW He delivered His message … Jesus NEVER changed WHAT He was saying … ever.
Theology aside, I wrote back the person who left this comment that I believe we are actually in ‘violent agreement.’ That is, the reader is indeed king, and as I stated above, our content should always seek to serve them, a point I’ve made several times in several articles that I thought might be fun to revisit: