Heal Your Church WebSite


Teaching, rebuking, correcting & training in righteous web design.

15 Trends Taking Shape In Logo Design

Sometimes you don’t need to write alot, to say alot. That’s how I sum up a short comment made by Jordon Cooper on his blog that read:

Most church logos are embarrasingly bad and awful to look at. Here are 15 trends in logo design to help you leave that 70′s looking letterhead in the dust.

logo for Redland Baptist Church, Rockville Maryland

Jordon and I couldn’t disagree more when it comes to issues of politics … but there is no denying the immense volumes of truth he has uttered about church logos.

Don’t believe me? Well just check out the globe-n-Cross, world-domination inset to the right. It’s an image of my own church’s logo created for us by a ‘professional graphic artist‘ back in 1998. Any wonder why I won’t include it on the Redland Baptist website? I mean, even if it wern’t so 70-ish, it’s too tall to effectively use online.

Now if I could just convince the staff over at Redland to make a change that would incorporate some of these trends.

7 Comments

  1. Part of the Ridge Point re-launch was a new logo. I got involved from the aspect of requirements from the web side of things, but quickly got burned out on the process.

    Design by committee is never fun, and logos seem to be the worst thing to try and get consensus on. Too much potential meaning in such a small little graphic!

    I was just happy to get one that didn’t have color requirements – the coloring will be context-sensitive, with some defaults if the context doesn’t lead the way (like a hanging sign).

    Now we just gotta figure out what to do with that big piece o’granite out in front of the building…;)

  2. BBC’s relaunch included a new “wordmark,” if I’m using the term correctly… although I assume logo means “word,” I tend to think of it as am image that invokes a word.
    .
    Methinks we have more of a “typeface” at http://burtonsvillebaptist.org than a logo…
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    I have a logo design in mind inspired by the three folks in the YahooGroups.com logo. I’ve made a feeble effort or two to get it created: it depicts our relationship to the cross, each other and to the lost world.
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    Here’s an interesting link on logo/wordmark usage:
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    http://www.3com.com/corpinfo/en_US/legal/trademark/corplogo.html
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    Take care,
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    - Frank
    - http://burtonsvillebaptist.org

  3. My church’s logo is too tall for a web header, too (its an image of our steeple). In putting just a basic website, it was a problem.

    Our denomination’s logo is often called “four men in a hot tub”, a play on our swedish heritage. I thought their variation on the logo using colors as cool, changing them into runners of different races.

    http://www.covchurch.org/cov/resources/download.html

    Is this ‘unity’ type design as tacky as globes?

  4. We spent quite a bit of time trying to come up with a logo that communicated something meaningful about what we are about. I think we ended up with something that is subtle but captures the essence of our church. I get comments that we should add animation to it or make it more ‘flashy’ but I like the theme that you hammer on over and over – ‘don’t distract from the content’..

  5. I still think that they’ve missed out on one logo design trend that will come in the future more and more; “the crest”. it’s coming and it’s middle ages! ;)

  6. I was recently privileged to serve on the communication committee for our church’s capital campaign with another church member, who is a graphics designer. The very first thing she did was design a logo for the campaign. It was used on all campaign communications. Very effective. Lessons learned: have a logo, use it consistantly, and get a pro to help you.
    .
    I love the four men in a hot tub logo! Our denomination’s logo (http://www.ucc.org/aboutus/ucclogo.htm) is way too wordy and complicated, IMO.
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    Our website logo (http://www.unitedchurch.org/cutout.jpg) is wordless. A much reduced, but still (barely) recognizable version is used as our favicon.