Ernie the Attorney writes:
Jerry Lawson has an interesting article online at LLRX entitled: Weblogs for Lawyers: Lessons from Ernie the Attorney. The comparison of my weblog to the big law firm websites is intriguing, I suppose, but I’m not sure that it’s really as significant as some might take it to be. I think it will be interesting to see law firms use weblogs for their websites (maybe they are already, but maybe you can’t see it).
For example, our lawfirm has a website with a News & Events page where we make announcements about lawyers in our firm. You wouldn’t know it unless I told you, but that page is actually a weblog (run with Moveable Type); and it has an RSS/XML feed. The firm website has a Legal News Page that covers legal news (it also has an RSS/XML feed).
Exactly a point I want to expand upon next week. Using blogging applications to support the dynamic portions of our web sites, be they sites of the law, or of “The Law.” just makes good sense. Forging tool such as MoveableType into a content management system allows gives your non-techie church secretary or minister a powerful backend mechanism for change whether indirectly employed using server side includes, or directly as what I did for Redland Youth Ministries.
- Ease of use
- Low cost
- Greater audience reach through the use of RSS and news aggregators
- Better search engine visibility