As many of you know, I was a contributing author to Vincent Flanders’ book “Son of Web Pages That Suck.” So as some of you can guess, we exchange email on a pretty regular basis. After receiving several emails about my dislike for Flash inflicted splash pages in my post “Purpose Driven Advertisements, ” I sent an email off to Vincent because one of you had forwarded the notion that “Flash Splash” can “set the mood.” Here is Vincent’s response:
In the “little blurbette” Father Flanders makes a very relevant point regarding the “in the mood assertion” when he writes:
And this is not to pick on or single-out Ocean State Baptist Church, but here is my thought on their Flash Splash page … and many other Flash Splashes I’ve seen just like it on several other church web sites … if you’re going to go to the trouble of using multimedia to convey “contemporary church” … then don’t torture me with a 60 second spelling lesson.
Instead, show me pictures of smiling faces underscored by music. Perhaps a video of a personal testimony or a snippet of the worshp service. And please, please, please make it optional. Because if I’m a goal-oriented seeker on your site because you’re contemporary, then I’m there because I found that term using a search engine … which do not index on Flash presentations, but on compelling text content.