Here is some required reading by techno-Zen-masters Doc Searls and
David Weinberger entitled World of Ends. It is an article that I think those of us engaged in creating web sites for churches and charities need to read as it discusses “What the Internet Is and How to Stop Mistaking It for Something Else.”
In other words, it addresses one of the reasons there are so many poorly designed church and para-church websites out there. That is, the individuals designing them do NOT understand the medium that is the Internet. Now I don’t agree entirely with all their assessments, but I think with regards to healing your church web site, there is more true here than not.
Below is a bullet-point overview of the things you will learn when you read the entire Searls/Weinberger article.
- The Internet isn’t complicated
- The Internet isn’t a thing. It’s an agreement.
- The Internet is stupid.
- Adding value to the Internet lowers its value.
- All the Internet’s value grows on its edges.
- Money moves to the suburbs.
- The end of the world? Nah, the world of ends.
- The Internet’s three virtues:
- No one owns it
- Everyone can use it
- Anyone can improve it
- If the Internet is so simple, why have so many been so boneheaded about it?
- Some mistakes we can stop making already
Many thanks to Kevin over at RandomTrout for the link.