Heal Your Church WebSite


Teaching, rebuking, correcting & training in righteous web design.

Amazon Lite Redux’d

Leave it to the lawyers to mess-up something smart and fun. It looks like the kibosh was put on KogKogiak’s Amazon Lite, which I mentioned my the previous article. Appearently the Google-like look-n-feel was “too flattering.”

It does, however, appear though that the good folks over at Amazon Light are taking the entire things in stride. Too bad. If Google had been smart, they could have leveraged this as a marketing opportunity.

Did I mention how much I hate legal thuggery?

2 Comments

  1. Well, in this case I would have to say I understand, and even agree, with the Google folks. They couldn’t allow the Amazonlight thing to occur without either (1) licensing them and then monitoring their use of the Google “look and feel”, or (2) suing to have the AmazonLight thing shut down. That’s a non-legal explanation, but it has to do with the intricacies of Trademark law. That law can apply to the look & feel of a place, such as a restaurant or the UI of a program or website, or even a popular page on a website.
    And the law basically says to the Trademark holder: Thou shalt protect and monitor the integrity of goods and/or services sold under that mark (or look & feel). Why? To protect the public. If the public might be confused into believing their is an association between two products or services because of the aforementioned factors then the trademark holder must take corrective action, or it will forfeit use of the mark. Google could have lost the right to something that was indeed valuable to them if they had not taken action. I’m not in favor of over-expansive intellectual property land-grabs, but here I think Google was totally justified. That’s just my opinion, but I think Marty Schwimmer would agree with me.

  2. Ernie – once again a great comment – and of course you’re right. I don’t like it, but you’re right – and it does go a long way to explain why Google did what they did.